Marketing 3-4-5™ Fundamentals Specifically Crafted For Museums - Browse all industry plans here
Creating authentic content for your museum helps you increase awareness, drive visits, and support your mission
Museums play a vital role in preserving culture, sparking curiosity, and educating the community - but too often, their stories go untold.
While your exhibits, events, and programs are full of meaningful moments, your ability to attract visitors, donors, volunteers, and community partners is limited when those moments stay hidden. The reality? Most museums fall short in consistently communicating their value and mission online.
The good news is: you don’t need to be a marketing expert to change that.
As we always say, content drives marketing, and it's surprisingly easy for local organizations to follow a repeatable process for creating impactful content.
Most local museums struggle to consistently communicate their value, despite having powerful stories, exhibits, and educational impact.
This simple marketing and content plan is based on our Marketing 3-4-5™ approach and shows how every local museum—no matter the size—can clearly and effectively market itself online without requiring much time, staff, or expense.
As we always say, content drives marketing, and it’s surprisingly easy for museums to follow a repeatable process for creating meaningful, high-impact content.
Get started marketing your volunteer business in just a few steps:
This simple marketing and content plan is based on our Marketing 3-4-5™ approach and shows how every local museum can clearly and effectively promote its mission online, even without a paid advertising budget.
Scroll down for step-by-step examples and downloadable worksheets that help you create meaningful, repeatable content, without needing to be a writer.
Your museum is full of stories - about history, culture, discovery, and community. By consistently sharing those stories through quick, authentic blog posts, you help more people understand your value and feel invited to be part of what you’re building.
Showcase the heart behind your organization, the passion of your volunteers, and the real-world results that inspire people to visit, support, donate, or spread the word.
Share stories your supporters relate to - visitors you’ve inspired, volunteers recognized, and partners you collaborate with -and reach them through search, social media, referrals, and more.
Follow the links below to access step-by-step how-to articles and free downloadable worksheets you can use over and over.
Bonus Activities…
