From Storage to Spotlight: Turn Hidden Collections Into Stories That Engage and Inspire
Not everything magical sits in a display case.
Behind the scenes, your museum holds a treasure trove of artifacts waiting to shine. Whether tucked into storage, rotated off exhibit, or rarely discussed, these objects all have a story, and storytelling is how you bring them to life.
When you share what’s behind the scenes, you give people a new reason to care, connect, and come visit. You do not need to be a writer to tell their story - just follow a few simple prompts to highlight what makes your work meaningful. That is what we call Business Blogging. It just works.
Scroll down to follow our story arc-based approach and download the free worksheet to highlight these hidden gems.
Why It Matters
Your unseen collections hold untapped potential.
You give voice to the overlooked.
Shining a spotlight on stored items brings out diverse stories and perspectives.
You extend the life of your collection.
Not everything can be on display, but it can still be appreciated, remembered, and shared.
You invite curiosity.
People love going “behind the scenes.” These stories build a stronger connection with your mission and team.
Why It Works
Great storytelling builds connection, and you already have everything you need.
A content-led approach helps you:
Humanize your work.
Show the care, research, and emotion that goes into preserving each piece.
Support funding and volunteer engagement.
When people understand your why, they want to be part of it.
Create reusable content.
Each story becomes fuel for blogs, newsletters, grants, and more.
Bottom line?
Your storage room is full of stories - and your audience is ready to hear them.
Small Steps, Big Wins
Marketing doesn’t have to be complicated.
Write a Single Business Blog Post
Use the prompts below to highlight your visitor feedback experience and include a photo or quote.
Distribute Your Content
Share to social, include it in your email newsletter, and add it to your website or blog.
Repeat
You already did the hard part. Now turn it into content and keep it going.
➡️ One post. Many channels. Maximum impact!
A Prompt-Based Story Arc for Hidden Collection Items
Use these prompts to turn any stored object into a story worth sharing:
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What is the object, and where has it been stored?
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What was its original purpose or role in history?
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Why is it significant or meaningful?
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Who was connected to it (individual, community, moment in time)?
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How did it come into the museum’s care?
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What’s one little-known or surprising fact about it?
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Why did you choose to highlight it now?
Pro tip: Pair with a photo of the item, the storage environment, or someone handling it (with gloves!) to increase visual interest.
Get Going – Free Worksheet Download
✅ Easy prompts to uncover object significance
✅ A space to map the artifact’s past and why it matters today
✅ A guide to help turn storage finds into shareable stories
Each post can highlight one item with a short story, building anticipation and educational value over time.
With Locable, you’ll have the tools to grow, streamline your efforts, and make a bigger impact in your community.
Let’s work together to achieve your goals—request a demo today and see how simple it is to get started and achieve success!
