Marketing 3-4-5™ - Local Marketing Simplified by Locable
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A customer confidently installs a new hinge while completing her backyard gate repair.
How to Make the Customer the HeroLearn how to make the customer the hero of your marketing stories, position your business as the guide, and turn one real experience int...
A business owner guides a customer through a real example that makes the next step easier to understand.
How to Use Real Examples to Reduce UncertaintyLearn how to use real customer examples to reduce uncertainty, build trust, and help future customers feel confident taking the next step.
A local business owner and community partner work together on a shared effort that benefits local participants.
Recognize a Local Partner or Cause and Show What You Mak... Learn how to recognize a local partner or cause, show who benefited, and turn one shared effort into a useful community story.
A local business professional shows a customer an important step behind the work and explains how it supports the final result.
Show How the Work Gets Done and Make Invisible Value VisibleLearn how to show one meaningful step behind your work, explain why it matters, and help future customers know what to expect.
A team member receives public thanks from a customer and coworkers for a helpful contribution.
Recognize a Team Member or Volunteer and Reinforce What ... Learn how to recognize one useful action by a team member or volunteer, show why it mattered, and reinforce a behavior worth repeating.
OCRA staircase showing how to observe what is worth repeating, capture the details, recognize it publicly, and amplify it so the value can travel.
How to Use OCRA to Capture Everyday ValueUse OCRA (Observe, Capture, Recognize, Amplify) to preserve one useful everyday moment, publish what matters, and help its value travel.
A business owner answering a customer’s question during an in-person conversation.
How to Turn One Common Customer Question into Useful Mar... Turn one common customer question into useful marketing. Capture the real exchange, publish a helpful answer, and share it where custome...
How to Build Trust with Agent, Advisor & Staff SpotlightsIntroduce the people behind your insurance or financial services business with an agent, advisor, or staff spotlight that builds trust a...
How to Use Patient FAQs to Build Trust and Improve the P... Help patients feel informed and confident before they schedule. Learn how medical offices can turn common patient questions into helpful...
How Medical Offices Can Build Trust with Provider & Staf... Seasonal & Featured Product content helps farmers markets highlight what’s fresh, timely, and unique—giving shoppers a clear reason to v...
Seasonal & Featured Products: How to Give Shoppers a Rea... Seasonal & Featured Product content helps farmers markets highlight what’s fresh, timely, and unique—giving shoppers a clear reason to v...
Experience Highlights: How to Promote the Fun Beyond the... Experience Highlights help farmers markets promote music, demos, and activities that create a fun, memorable atmosphere—giving people mo...