Show What Makes This Market Day DifferentShow what makes this farmers market day different by highlighting a special activity, guest, or experience that gives people another rea...
Spotlight a Vendor or ProducerSpotlight a vendor or producer at your farmers market to introduce the people behind the products, help shoppers know what to look for, ...
What’s Fresh This Week? Give Shoppers a Reason to Visit ... Show shoppers what’s fresh, seasonal, and new at your farmers market each week to build anticipation and give people a reason to come back.
Create a Know Before You Go PostCreate a simple Know Before You Go post that answers key event details, reduces uncertainty, and makes it easier for people to attend.
Spotlight a Vendor, Performer, Sponsor or ParticipantLearn how to spotlight a vendor, performer, sponsor or participant to build anticipation, recognize the people behind your event, and en...
Publish Once. Connect Everywhere That MattersLearn how to publish content once and connect it across your website, social media, email, search, and community to reach more people wi...
The Participation Tax and Spokeology Report - Episode 14Not all local marketing agencies are equal. Learn how to spot good partners, avoid bad fits, and build marketing you actually control.
Avoid these 6 Mistakes in Supporting Local - Episode 13Not all local marketing agencies are equal. Learn how to spot good partners, avoid bad fits, and build marketing you actually control.
Behavior Recognized Is Behavior Repeated - Episode 12Not all local marketing agencies are equal. Learn how to spot good partners, avoid bad fits, and build marketing you actually control.
Public Information Should Not Live on Facebook - Episode 11Not all local marketing agencies are equal. Learn how to spot good partners, avoid bad fits, and build marketing you actually control.
A customer confidently installs a new hinge while completing her backyard gate repair.
How to Make the Customer the HeroLearn how to make the customer the hero of your marketing stories, position your business as the guide, and turn one real experience int...
A business owner guides a customer through a real example that makes the next step easier to understand.
How to Use Real Examples to Reduce UncertaintyLearn how to use real customer examples to reduce uncertainty, build trust, and help future customers feel confident taking the next step.