Understanding a Prompt-Based Approach to Content Creation

No time, no creativity, not great at writing... no problem.

Prompt-based blogging is a key aspect of the Marketing 3-4-5™ approach

"Without examples, nobody knows what you’re talking about. Without examples that are relevant to me then I don’t know what you’re talking about." - Brian Ostrovsky

Prompt-Based Blogging is Crazy Fast

Using easy-to-answer prompts, you're able to convert everyday business activities and events into engaging blog posts, showcasing your unique offerings and expertise that people can understand.

Marketing 3-4-5™ includes more than a dozen 'Templates' to help share different types of content like Product Overviews, Event Recaps, Volunteer recognition, and many more.

Each template is comprised of 4-8 prompts designed to streamline your content development process by simply answering questions related to the topic.

This method not only makes marketing more approachable but also more impactful by continuously reminding customers of the value you provide.

What is a blog?

A blog is simply an "article" that lives on your website - each post has its own page which means it has a unique URL. Posts can vary dramatically in length but usually include a title, at least one image, and a few hundred to few thousand words.

It’s an expression of your value and, frankly, something you should be proud of.

Remember, our brains are hardwired to engage with stories, to share them and remember them… industry-speak buzzwords, not so much.

Additionally, we live chaotic lives and we’re prone to take what businesses do for granted. Consistently reminding people of the value you deliver and the benefits they receive as a result is a surprisingly simple yet effective way to stay top-of-mind.

It’s important to remember these facts about blogging:

  • It is simply a way to share your daily business activity and experiences
  • It doesn’t have to be long-form or creative - bullet points with a picture and a few simple sentences can be powerful
  • It demonstrates what makes you unique
  • Doing it right is nearly as easy as doing it wrong

To make this a little more clear, let’s imagine that you sit down with a friend over a glass of wine or a beer. As you’re chatting, they ask you about your day at work. What would you tell them? This hypothetical conversation is what can make up your blog!

What Sort of Prompts?

Prompts are specific to the topic but simplify things so you can quickly share examples. Here’s an example for businesses that do something with a visible outcome like a baker, hair stylist, or contractor - which is to say, you can see what was done which we call "Highlight a Creation." 

First, take a picture of what you did and then answer the following questions:

  • What did you make or what was the outcome?
  • What ingredients or process did you use?
  • What is a unique attribute of your creation such as light, heavy, smells like oranges etc?
  • Did you run into any challenges?
  • How did you address them?
  • What unique skill or experience helped you to deliver this for the customer?
  • Who was the customer (describe) and what did they think (quote if possible)?

With this simple set of prompts, you can quickly “Highlight a Creation” to demonstrate the benefits of working with you with real-world examples.

Addition common topics or themes that you may want to use in your business blogs are:

  • Highlight a creation
  • Spotlight an experience
  • Product overview/unboxing
  • Professional services example
  • Employer or volunteer recognition
  • Profile a business, a cause, or a relationship post
  • Event story arcs

If you can remember what you do at work then you can be effective at business blogging.

A few things to remember...

Include Cross-Linking and a Call-to-Action (CTA)

Within each page of your website including each blog post, you should include a call-to-action to get readers to take action with clearly communicated next-steps. You can use the call-to-action builder in your Locable account to easily manage and track CTAs.

Cross-linking is related. The Internet was originally known best as the World-Wide-Web which is to say, a web of connected web pages via links.

As you create content for your web pages and blog posts you should incorporate links to other pages on your website so that people can quickly explore related content.

For example, if your blog post is about catering an event then you should include a link to your catering page for those who want to better understand the services you offer.

In most cases, you’ll link within your site but you may also link to other sites when it’s relevant and valuable to the reader.

Highlight Your Local Connections™

What about “here” matters to you? Shopping and supporting local has always been important but with growing threats from large companies and supporting your community is more crucial than ever

Consider creating content to highlght your community involvement as well as causes you care about. This enables you to support your local community while also looking good in the process.

  • Are there nonprofits you support with time, money, and/or promotional support?
  • What businesses do you patronize, refer people to, and cross-promote with today?
  • Are there organizations, activities, historical significance, or trends you’re proud of about your community?
  • How do you currently highlight nonprofits you support, businesses you endorse, or clubs you participate in?