Marketing 3-4-5™ - Local Marketing Simplified by Locable

Farmers Market Marketing Plan

A practical marketing plan to help your market become a weekly habit in your community.

Use the vendors, products, people, and experiences already happening at your market to build anticipation, increase attendance, and give people a reason to come back each week..

  ⭐  Your biggest opportunity: make every market day feel fresh, useful, and worth returning to.

Browse all industry plans here

Do this once. Keep getting value.

Connect the places you're already active so your information, reviews, and posts work in more places.

Claim your Google Business Profile

Keep your hours, address, services, and photos accurate.

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Connect Google to Locable


Sync business details and reviews. Show those reviews on your own website.

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Connect Facebook to Locable

Reuse Page posts and distribute updates through your local network and directories.

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Create a Reliable Market Home

Keep dates, hours, location, vendors, and special activities easy to find in one place.

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Why connect through Locable?

Keep market information current, reuse updates, and help participating community organizations promote your market without duplicate submissions.


See how Locable Communities work →

Turn what is already happening at the market into useful marketing.

Feature what is fresh, recognize the vendors who make the market special, and give people a reason to come back next week.

1. What's Fresh This Week?

Highlight what is in season, what vendors are bringing, and anything especially fresh, limited, or new at the market.

⭐ A quick weekly preview helps shoppers know what to look for and gives them a reason to come back regularly.

Use the What's Fresh This Week How-To →

2. Spotlight a Vendor or Producer

Feature one vendor or producer, what they bring, and one useful detail that helps shoppers know what to look for.

Use the Vendor or Producer Spotlight How-To →

3. Show What Makes This Market Day Different

Highlight one experience that makes this market day special, like live music, a cooking demo, kids activity, food truck, special guest, or seasonal celebration

Use the Market Day Experience How-To →

Your Next Opportunity:

Before cleanup starts, take three photos and ask:
“What should someone planning a similar event know about working with us?”

Observe → Capture → Recognize → Amplify


Want more ideas? Useful, not required.

More 15-Minute Marketing Ideas

Shared Local Unmarketing Resources

We wrote the Local Lovin' Book on Marketing

Marketing 3-4-5™: The Business Owner's Guide to Effective Local Marketing in 15-Minutes or Less