Marketing 3-4-5™ Fundamentals Specifically Crafted to help you promote your district and businesses or members - Browse all industry plans here
Main Street & Downtown Associations, and Business Associations play a special part in your community, effective marketing helps you engage your stakeholders and fulfill your mission
We have the honor of working with many Main Street & Downtown Associations and we've been a Main Street America Allied Partner since 2019. We've observed that they consistently struggle to effectively share their vision and mission as well as highlight their merchants and their efforts to improve their community.
The cause is usually a blend of limited time, too much to do, lack of marketing know-how and experience, and the wrong tools for the job... notice we didn't list budget?
Check out the 4-Part Marketing Main Street webinar series for real-world examples and more details.
Effectively market your local Main Street & Downtown Association or business group through simple marketing activities that leverage the things you already do.
This simple marketing and content plan is based on our Marketing 3-4-5™ approach and shows how every local Main Street & Downtown Association or Business Association can clearly and effectively market online.
As we always say, content drives marketing, and we've built tools that make it surprisingly easy for local businesses to follow a repeatable process for creating impactful content.
Below are simple ways for you to rapidly create content that is relevant, compelling, yet requires zero creativity for your Main Street & Downtown Associations.
How to get started marketing your organization and members in just a few steps:
Showcase what makes your Main Street or downtown district unique by sharing the stories, events, and experiences that people connect with—both locals and visitors alike.
Whether you're featuring a business, promoting a community event, or highlighting a historic charm, these repeatable blog posts help you reach people through search, social, and word-of-mouth.
Follow the links below to access step-by-step how-to articles and free downloadable worksheets you can use over and over.
Bonus Activities…
