Marketing 3-4-5™ Fundamentals Specifically Crafted For Local Event Marketing - Browse all industry plans here
Local events, activities, and classes are a key element of any thriving community with many local businesses and nonprofits hosting a variety of events at any time
As we visited more than 400 communities as part of our nationwide Marketing 3-4-5™ tour, we had the pleasure of participating in dozens of local events from Parades to seasonal activities. In all cases and all communities large and small, there was a great deal of effort put into the events and marketing them - though they weren't all well attended and, in some cases, the attendees didn't know who was hosting or what the purpose was... they just happened to be there.
The cause is usually a blend of limited time, too much to do, lack of marketing know-how and experience, and the wrong tools for the job... notice we didn't list budget?
Effectively promote your events through simple marketing activities that help you reach more people and get more value from your efforts.
This simple marketing and content plan is based on our Marketing 3-4-5™ approach and shows how every local business or nonprofit can effectively promote their events and activities.
As we always say, content drives marketing, and we've built tools that make it surprisingly easy for local businesses to follow a repeatable process for creating impactful content.
Below are simple ways for you to rapidly create content that is relevant, and compelling, yet requires zero creativity for your Main Street & Downtown Associations.
How to get started marketing your organization and members in just a few steps:
If you don't have a robust website everything else you do is less effective, more expensive, more time-consuming, looks less professional, and generally more likely to fail.
Locable's tools can be added to any existing website and this includes our Calendar - promote your events, classes, meetings, and deadlines and highlight them on your website through this free calendar. You can also use our calendar to include events from your community, from the businesses and nonprofits that you support in real life.
As a result, you can ensure your website is the source of truth for your activities which is important as anyone who visits your site thanks to an ad, referral or anything else is unlikely to think to themselves, "boy, this website is lacking but I bet their good stuff is somewhere else."
This also means you can ask your supporters or sponsors, your Main Street, your Chamber, your Tourism bureau and others to include your events on their website automatically so you can reach more people without extra effort and they can have a more complete local resource.
Share this marketing plan with any local business association to help them improve their marketing.
Promoting an event is more than posting a flyer—it’s about sharing moments, building anticipation, and giving people a reason to show up and spread the word.
By capturing stories, showcasing participants, and recapping the experience, you make your events more memorable—and easier to promote year after year.
Share real stories your audience connects with - and reach them through search, social, referrals, and more.
Follow the links below to access step-by-step how-to articles and free downloadable worksheets you can use over and over.
Bonus activities...
