Facebook Hates You - How-to Reach People Everywhere with Content Distribution, Episode 2

Posting to Facebook isn’t enough - and it never really was.

If your goal is to actually reach people, build support, and grow your impact, then your content needs to live somewhere better - your website - and be shared in smarter ways.

In this episode of Marketing from the Car, Brian Ostrovsky introduces the Marketing 3-4-5™ distribution approach and lays the foundation for how to share content once and reach people almost everywhere.

Whether you’re running a local business, Main Street, Chamber, DMO, or nonprofit, this one will help you get more from your marketing without more effort.

🚫 Why Just Posting to Facebook Doesn’t Work

Social media feels like a shortcut - but it’s a trap.

• Facebook shows your post to only ~3% of your followers
• Instagram doesn’t let people click through to your site easily

• Content disappears fast and doesn’t support long-term visibility

If you’re only posting to social, you’re probably missing 90% of the people who’d care.

🧱 Build Your Content Foundation First

Your content - whether it’s a highlight, announcement, recap, or recognition post - should start on your website.

• It’s your home online
• It’s where people go when they’re referred to you

• It can rank in Google and AI tools

• You can link to it later in sales or onboarding conversations

If your content is worth writing, it’s worth putting on your website.

🔁 Then Distribute It Smartly

Once it’s on your site, here’s how you distribute it:

1. Share it on social media

   • Use preview text + image

   • Always link back to the post on your website

2. Include it in your email newsletter

   • Highlight it with a short teaser

   • Link back to your site

3. Encourage others to share it

   • Especially if it mentions or features them

4. Leverage Locable’s Cross-Promotion Tools

   • Automatically distribute to other local orgs in your community

   • Add other people’s content to your site to support them too

👉 This is how Locable Communities grow together.

📈 Why This Works (and Social Alone Doesn’t)

• Website content sticks around longer

• Email delivers directly to people’s inboxes

• Social gives you short bursts of attention

• Google and AI reward original content that lives on a real site

• Cross-promotion builds trust and increases visibility within your community

And when it’s all connected? You get more reach, more impact, and more results.

🎯 Ready to Get Started?

You don’t have to figure it all out on your own. Here’s how to begin:

• Use one of these industry-specific marketing plans to get examples you can adapt

• Learn the full Marketing 3-4-5™ approach

• Start with one simple blog post - recognize someone, recap an event, highlight a product - and publish it to your site

• Share it via social and email

• Watch what happens

Related Marketing From the Car Episodes

If this way of thinking makes sense, these episodes carry it a step further:

• Holiday Promotion Ideas for Local Communities and Small Businesses, Episode 3

• Lead by Example: Why Local Leaders Must Model the Behavior They Expect, Episode 4

  Perfection is Killing Your Progress: How to Get More Done Without Burning Out,  Episode 5