Create a Know Before You Go Post

Make Attending Feel Easy

People are more likely to show up when they know what to expect.

Before your event, take a few minutes to pull together the practical details people may need before they arrive.

Think parking, tickets, entrances, timing, weather plans, what to bring, accessibility, or anything else that could create uncertainty.

You do not need a giant FAQ.

Just make the important details easy to find.

Why This Works

It removes small reasons people hesitate

Someone may want to attend but still wonder:

Where do I park?

Do I need a ticket?

Can I bring my kids?

What happens if it rains?

What time should I arrive?

A Know Before You Go post puts those details in one place so people do not have to hunt for answers.

It makes the event feel easier to attend

The easier it is for someone to picture arriving, parking, checking in, and knowing what to expect, the easier it is to make the decision to go.

It gives you something useful to share right before the event

A few days before the event, people usually need practical information more than another reminder that the event exists.

This gives you a useful reason to reach out again.

⭐ When people know what to expect, it’s easier for them to show up.

What Should You Include?

Focus on the details that matter most for your event.

That might include:

• Parking
• Tickets or registration
• Where to enter or check in
• Event start and end times
• What to bring
• Weather plans
• Seating
• Food and drinks
• Accessibility
• Pets
• Kids or family information
• Cash or card expectations
• Anything attendees commonly ask before arriving

You do not need to include every possible detail.

Choose the ones most likely to help someone feel prepared.

Keep It Easy

Your Know Before You Go post does not need to be long.

A simple introduction followed by a few clear sections can be enough.

Use short headings so people can quickly find what they need.

For example:

Parking
Tell people where to park and whether there is a cost.

Tickets & Check-In
Explain whether they need to register ahead of time or what happens when they arrive.

What to Bring
Share anything that will make the experience easier or more enjoyable.

Weather
Let people know whether the event is rain or shine and where updates will be posted.

The goal is not to answer everything.

The goal is to make attending feel simple.

Small Steps, Big Wins

Think about your next event and ask:

What are people most likely to wonder about before they arrive?

Choose the most important few details and put them together in one place.

That is your Know Before You Go post.

Your Next 15-Minute Activity

Choose one upcoming event.

Write down the practical details attendees need most.

Then turn those details into a short post you can publish and share before the event.

Start with:

Parking + Tickets + Timing + What to Bring

Add anything else that matters for your specific event.

Get Going: Know Before You Go Worksheet

Want help pulling the details together?

Use the Know Before You Go Worksheet to quickly identify:

• what attendees need to know
• which details matter most
• where people should go for updates
• what to publish before the event
• where to share the finished post

Download the Know Before You Go Worksheet →

Using Locable?

Use Guided Blogging to turn practical event details into a useful Know Before You Go post, publish it to your website, and share it through your connected channels.

Not using Locable? See how we can help → Request a Demo