Clone Your Best Customers: How To Attract More Of The Work You Actually Want, Episode 6

Cloning your ideal customers isn’t about ads or gimmicks — it’s about intentionally talking about the people, projects, and outcomes you want more of. When you do that consistently, the right customers start finding you.

Identify the Work You Actually Want

Being busy isn’t the same as being profitable or fulfilled. Most businesses are taking work they don’t love just to stay busy.

• Separate high-profit, enjoyable work from filler jobs

• Look at payment terms, margins, and stress level

• Decide which customers or projects you want more of

Define Your Ideal Customer (or Customers)

Most businesses have more than one ideal customer — and they buy for different reasons. Treating them the same is a mistake.

• Break customers into clear categories

• Identify what motivates each group

• Speak directly to their specific needs and goals

Use Examples, Not Explanations

Explaining what you do rarely resonates. Showing examples does.

• Share real projects and real outcomes

• Document progress, not just finished results

• Create simple story arcs people can follow

Tell Customer Stories the Simple Way

“Story” doesn’t need to be complicated. You just need their words.

• Ask what they needed before working with you

• Capture why they chose you

• Document what surprised them and what changed

• Let them explain why you’re worth recommending

Focus on What Actually Matters

Customer language is often more powerful than marketing language.

• Publish stories on your website

• Share them on social media

• Let customers naturally cross-promote you

• Use their words to attract similar buyers

Build Long-Term Visibility with Content

Content doesn’t just drive immediate referrals — it compounds.

• Give Google and AI platforms something to index

• Create assets that work years into the future

• Win even without perfect optimization

Talk About What You Want More Of

The fastest way to change your customer mix is to change what you talk about.

• Highlight ideal customers and projects

• Reinforce the behavior you want repeated

• Attract people who see themselves in those examples

Pro Tip

Related Marketing From the Car Episodes

If this way of thinking makes sense, these episodes carry it a step further:

• The Canva Trap, Episode 7

• Real Estate and Professional Marketing, Episode 8

  Cultivating Civic Engagement and Awareness with Young, Old, and More, Episode 9

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