How to Promote Available Properties, Job & Volunteer Opportunities in Your Downtown
Marketing your downtown is not just about attracting customers - it is about building community and supporting growth.
Sharing available properties and open jobs is one of the easiest ways to show momentum, attract new businesses, and connect people with real opportunities. It also positions your organization as the go-to hub for what is happening and what is available in your district.
You do not need to be a writer to share this information - just follow a few simple prompts to highlight what makes your work meaningful. That is what we call Business Blogging. It just works.
Scroll down to follow our prompt-based approach and download the free worksheet to build or refresh your listings the easy way.
Why It Matters
Marketing is about more than just attracting foot traffic - it is about growing your ecosystem.
You will support business development.
Highlighting open properties helps entrepreneurs picture their next step.
You will connect businesses with new talent.
Local hiring posts boost visibility for growing teams and seasonal needs.
You will demonstrate your district is active and evolving.
A full calendar and a growing job board show energy, not stagnation.
Bottom line?
You are not just promoting events - you are connecting people with opportunity.
Why It Works
Listings turn passive observers into active participants.
A content-led approach works well because:
It creates shareable content.
A single property or job post gives you something helpful to promote and share.
It supports entrepreneurs and residents.
Whether someone is looking for space or work, you are helping them engage locally.
It builds trust and shows your purpose.
Sharing real needs and openings shows you are plugged into what matters.
In short: It works because it creates connection - and that is the heart of Main Street.
Small Steps, Big Wins
Marketing does not have to be complicated.
Start by featuring one available space or job opening as a blog post
Include a photo, key details, and contact info.
Create a central landing page
Link all of your listings to one easy-to-share page on your site.
Let businesses submit their listings automatically
Use a Locable-powered form to save time and stay current.
➡️ One post. Many opportunities. Maximum value.
A Prompt-Based Approach to Property and Job Listings
Use these prompts to create property posts, job spotlights, or a landing page for ongoing listings:
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What is the address or name of the available space or hiring business?
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What makes this location or position special?
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What type of business or person would be a great fit?
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How can someone inquire or apply?
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What is something people often assume about downtown business opportunities that is not true - or what do you wish more people knew?
Pro tip: Use one photo and one paragraph per post - quick, helpful, and repeatable.
Get Going - Free Worksheet Download
✅ A space to list benefits, contact info, and next steps
✅ A spot to highlight community or economic impact
